Our Mission

Born from Alison Stroming’s life on stage and in the studio, AS Dancewear celebrates confidence, creativity, and individuality through bold, high-quality designs. Inspired by Alison’s Brazilian roots, each piece blends vibrant colors, striking styles, and the freedom of movement to empower dancers to express their true selves—both in and out of the studio.

Our mission is to provide women and young girls with dancewear that not only performs beautifully but also inspires joy, strength, and self-expression. From the studio to the street, AS Dancewear brings fashion and function together—helping every dancer feel confident, powerful, and uniquely themselves.

“Every dancer is one of a kind. What you wear should make you feel that way. Wear AS—and let your inner power shine.”
— Alison Stroming, Founder