Our Mission

Ms Stroming’s intuitive understanding of dance wear comes from her work on the stage and in the studio which lead to the creative idea to launch AS Dancewear in the summer of 2018. She explains, “Whenever I wear a beautiful leotard, I look in the mirror and smile. I always want to wear something that makes me feel not only happy, but also confident and able to perform to the best of my ability.” Alison aspires to empower girls to embrace their true selves and never hold back from achieving their goals.

Our mission at AS Dancewear is to provide women and young girls, with notable clothing for dance and everyday living. Using bright colors and bold styles, AS Dancewear is influenced by the spirit of Alison’s home country, Brazil. These styles are truly one of a kind, inspired by the latest trends of fashion and bringing them to dance. From the studio to the street, AS Dancewear is designed using signature, quality fabrics that reflect the power of movement and provides dancers with the confidence they need to perform and feel their best.

“I believe every dancer is unique, and what they wear should represent their personality. As a professional dancer and designer, I strive to create dancewear that gives you the confidence to dance and look your best. Have fun, be creative, and let your inner power emerge. Wear AS, and you will get noticed!”
-Founder,Alison Stroming